In 2005 we introduced a set of 10 core values to the company. These values underpin everything we believe in and are applied to the whole company – from our support staff and our coaches right through to our group companies.

• Be active, be safe, be happy
• Create wonderfully memorable experiences
• Deliver ‘wow!’ with every interaction
• Commit to continual improvement
• Build a positive team and family spirit
• Be adventurous, creative, and open-minded
• Nurture strong relationships through excellent communication
• Work smarter, not harder
• Remain above the line at all times
• Be outstanding and passionate in everything we do

These core values help us achieve our main goal – to educate and activate the world – every day.

For our coaches, these values guide them in inspiring and engaging children through a whole host of physical activities, personal development lessons and performing arts courses.

Ultimately, being outstanding and passionate in everything we do is fundamental to why we have become to No.1 provider of sports and physical activities to primary school children throughout the UK!